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Thanks to the development of brand identity and its strategic management, Poli became a synonym for scalded chicken sausages.
Poli is a story of long-term collaboration that started in 1999. Throughout the years, we created a strong brand, supported with interesting and attractive stories, that has become the umbrella term for all products in this category. By collaborating with the customer we made Poli the market leader with more than 50% market share and helped it become the number 1 scalded chicken sausage in Europe. All this despite the premium product price!
The brand personality characterised by the position statement MAD ABOUT POLI was the basis of a new approach to creative design of individual campaigns, triggering a different, fresh and slightly crazy tone of communication. Throughout the years, this attitude became characteristic of all the brand’s marketing activities in all fields.
We developed packaging and a comprehensive graphic identity for a series of similar products that completed the range of products: Poli paté, Poli snack, Poli hot dog sausage, sliced Poli and Poli in different flavours (chili, cheese, vegetable, light).
Our innovative ideas are based on added value and users’ needs. This led us to develop several new solutions that expand the user experience and strengthen the bran connection. The Poli protector keeps the taste and freshness of the Poli sausage and the Poli lunch box ensures a carefree transport of Poli sandwiches.