NUMEROUS MARKETS,
DIVERSE PRODUCTS,
ONE CLEAR EXPERIENCE

TKK is one of the leading manufacturing companies in the construction chemicals sector in Southeast Europe. Due to their extensive reach, continuous growth, and operations in both B2C and B2B segments, the brand needed a modern, multilingual, and technically powerful online solution that would allow for:

• A comprehensive presentation of their wide range of products.

• Access for domestic DIY enthusiasts as well as professionals, distributors, and partners.

• Fast search and advanced filtering by categories, areas of application, materials, and technical specifications.

• Links to key technical documentation.

• Fully responsive design and easy content editing without external assistance.

We transformed the classic online store into a modern, modular, and fully customised multilingual online catalogue, enabling an intuitive user experience and complete control over content.
Within it, each user can choose between the DIY and EXPERT segments, as well as find practical tips for using specific products. In addition, we integrated the following key features:

• Advanced filtering by product lines, application areas, materials, and technical properties.

• PDF documentation linked to each product (technical and safety sheets, certificates).

• Multilingual support (SI, EN, DE, FR …) for presence in over 70 markets.

• Responsive design and mobile optimisation for seamless use on all devices.

• A CMS solution for easy, independent content management by the client.

• SEO optimisation of all product subpages to boost organic reach.

We designed a modern, modular web interface that simplifies navigation across multiple markets, languages, product lines, and documents.
The main focus is on a clear information hierarchy, a search engine that understands the user, and a user experience that works equally well for someone looking for a silicone gun and someone searching for a CE certificate for a specialised foam.

For home users, we prepared a special section with DIY tips that follow the principle: do it yourself, but do it right.
The content is designed to help home users correctly and safely use the products while building long-term trust in the brand.
Short, practical, and clearly structured guides give the website essential added value and usability that customers appreciate even after making a purchase.

For manufacturing and industrial companies like TKK, which operate in both B2B and B2C markets, the online catalogue offers numerous benefits:

• Greater clarity and accessibility for various target groups.

• An optimised sales process, fewer email inquiries, and faster response times.

• Increased reliability and a more professional brand image.

• Independent content management without reliance on external developers.

• Higher online visibility (SEO) – the catalogue is structured so that every page contributes to organic growth.

In addition to optimisation, we built TKK’s website in a way that supports future expansion into new markets and languages, upgrades to catalogues, and the integration of new content without unnecessary complexity.

The new TKK website has thus become the central tool for presenting their offering, easily understood by every type of user. The success of the redesign is evident in a significant increase in website visitors and direct inquiries, proving that the online catalogue is not just an aesthetic addition but a key element of the modern digital presence for companies like TKK.