Welcome home.
Again.

Following Lesnina's hugely successful "Welcome Home. Välkommen hem.", the Swedes returned. In season 2, we were able to follow them in image and sales ads. Considering that the Swedes were in Slovenia for a very short time, their Slovenian was really quite good. They even found partners here, with whom they furnished their apartments – and of course, they went to buy their furniture and home accessories at Lesnina. In the new image ads, we highlighted the furniture retailer's three strengths – quality, the wide range of big-brand furniture and home accessories, and guidance. The campaign was followed by additional digital elements and activations.

Roman Frank, Marketing Director at Lesnina, says this year's campaign is even bolder than last year's, which already took the humour to another level. "After a hugely successful spring campaign, it was a big challenge to shoot a sequel that could match the success of the first season. You know how it usually is with series and films. Sometimes it works, but often it doesn't. We've validated some very bold creative ideas and decided to extend the campaign to the sales side. The campaign has now been revived, and we look forward to seeing how viewers react this time."

With the second part of the campaign, we once again demonstrated and proved the power of great ideas and responses to competition – with a touch of humour, of course. Lesnina's campaign thus came to life again and made Slovenia laugh, while we helped move the client's success to greater heights!