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Why is Gen Z the best at detecting bluffing?
Why is Gen Z the best at detecting bluffing?

Why is Gen Z the best at detecting bluffing?

Blog - 01. Oct 2025

“What does Generation Z want?” “What do they like?” “Who even are they?”These are questions we constantly hear in marketing—from clients, colleagues, and even ourselves. And honestly, we’re starting to repeat ourselves a bit. Too often, we talk about Generation Z as if they were a completely different species, rather than just a younger generation learning to navigate the world in their own way.
Poliglot: a new AI tool for faster, more accurate, and more brand-aligned translation
Poliglot: a new AI tool for faster, more accurate, and more brand-aligned translation

Poliglot: a new AI tool for faster, more accurate, and more brand-aligned translation

News - 26. Nov 2025

Are you a company operating in multiple markets that regularly needs to translate and manage large volumes of structured content? Do you spend a lot of time and money on this, yet still lose the tone and style of your brand? We developed Poliglot for you!Click the link to explore Poliglot: https://poliglot.ai/
Hatewatching and haters: we’re all a little to blame
Hatewatching and haters: we’re all a little to blame

Hatewatching and haters: we’re all a little to blame

Blog - 25. Mar 2025

Why do we watch content that gets on our nerves?Hatewatching draws us in, boosts our dopamine, and wastes our time. But it’s also the first step toward online hate. Let’s not allow haters to shape the tone of our posts.The text summarizes the lecture “How To (Re)Move Haters”, presented by Branka Bizjak Zabukovec at the Dan_d event.
SOF has given us a new lucky number.
SOF has given us a new lucky number.

SOF has given us a new lucky number.

News - 11. Jun 2024

This year's 33rd Slovenian Advertising Festival shone golden for us.We are proud of every awarded moment on stage. The jury awarded us the Agency of the Year title for the 14th time, recognizing our ability to inspire and move people. We are delighted to welcome the title back into our house for the fourteenth time.
The Power To Move
The Power To Move

The Power To Move

News - 07. Jun 2024

As Futurists, we have combined over 30 years of breakthrough ideas and passion into our new slogan: THE POWER TO MOVE.
#PLAYFORSKATEISTAN – The Gaming Community Plays, Donates, and Creates for Vulnerable Children
#PLAYFORSKATEISTAN – The Gaming Community Plays, Donates, and Creates for Vulnerable Children

#PLAYFORSKATEISTAN – The Gaming Community Plays, Donates, and Creates for Vulnerable Children

News - 06. Apr 2023

In collaboration with DDB Group Germany and the non-profit organisation Skateistan, we launched the charity project #PlayForSkateistan, bringing together creators and players of skateboarding games. Inspired by the real-life stories of children from underprivileged backgrounds, we created three characters that gamers can skate with while simultaneously donating to support children affected by global conflicts who lack the childhood they deserve. The project aims to raise funds for these children and foster a sense of belonging between vulnerable children across the world and those outside these conflict zones.BY FUTURA FTW