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Active individuals know that good form isn’t just the result of physical activity, but also the choices you make before and after your workouts. That’s why we created a campaign for Slim&Fit by Perutnina Ptuj, centered around the slogan “Feed Your Shape”, celebrating dedication, everyday choices, and introducing Slim&Fit products in a fresh new look.
Active people know: true strength starts with consistency. But balancing workouts, work, family, and nutrition isn’t easy. Slim&Fit meets this reality with a range of high-protein, low-fat products that demand no compromises. The campaign is built on a powerful insight: your form isn’t determined solely by how much you move — it also depends on what you do before and after. That’s why we anchored the campaign with the slogan “Feed Your Shape”, positioning Slim&Fit as the unbeatable choice.
In the TV commercial, we follow real people who trade comfort for feeling better. A morning run instead of extra sleep. An uphill climb instead of a flat path. In these choices, Slim&Fit is there — a tasty, convenient, and protein-packed option that feeds their form. The focus isn’t on professional athletes, but on everyday people making small decisions to take care of their well-being.
We also brought the idea to out-of-home advertising, featuring the motif of an active couple enjoying Slim&Fit products after their workout. Digital channels supported the campaign by highlighting everyday situations where Slim&Fit provides the best solution.
For Slim&Fit products, we designed fresh and modern packaging that gets straight to the point — literally showcasing the product on a slice of bread. The packaging doesn’t hide the contents; it presents them in the best light — as a tasty, protein-packed choice that practically invites a bite.
