Using our balanced communication and creative strategies for the past 25 years, we have created a unique global brand atmosphere and experience on the Slovenian market.
There are 20 McDonald’s restaurants in Slovenia, Germany has around 1500, and the USA has ten times that number. Due to the small size of the market, most of the communication activities were limited to creative solution adaptation, which eventually started to influence the perception of the brand in Slovenia. According to the research findings, the popularity of the brand has been declining. The consumers began to perceive it as removed from the local environment. That is why we created a new strategy of positioning the brand in Slovenia, which showed excellent results after only two years.
Success is a result of our innovative approach and strategy, which we use to address various target groups and provide the client with measurable results. One of the many campaigns we used to build McDonald’s reputation supported the launch of a premium line of Master burgers.
The general public is unaware that McDonald’s is one of the better and larger employers in Slovenia with a clear employment structure and promotion opportunities, education programmes and award schemes. As part of the Super Team umbrella initiative we prepared 3 campaigns - Employ the Young at Heart, McDonald’s Wants You, and McManager - designed to alter the negative public perception of McDonald’s as an employer.