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In the first phase, we gather the information needed for effective planning of the website or application through analysis and workshops with all key stakeholders. During the workshop, all key representatives of your company provide their input, ensuring that the final digital product meets the needs of all stakeholders and aligns with the company's business goals.
In this phase, we focus on understanding the needs, desires, and limitations of the users of the website or application. This understanding guides the design and development process, ensuring that digital products are not only visually appealing but also easy to use and understand. This leads to a better user experience, higher customer satisfaction, and ultimately business success.
We recognize the importance of attractive and effective content for websites. We start by carefully planning a content strategy and creating a basic content story, considering your business goals and target audience. Our team of experienced writers then prepares all individual content pieces and texts, effectively conveying key messages, reflecting your company, and convincing users.
Wireframes are a crucial step in the design process, providing a clear visual representation of the layout, structure, and functionality of the website or application. In this phase, we focus on user flow and the functionality of individual elements, so wireframes do not include visual design elements. We test the proposed user flow with users, identifying any usability issues and ensuring the product meets the needs of the target audience.
After agreeing on the structure and functionality of the digital product, we focus on designing the visual elements of the website or application, such as layout, buttons, icons, and other interactive elements that the user interacts with. Designers are responsible for the overall look and feel of the website. Besides visual appeal, they must ensure ease of use, working closely with user experience designers.
This phase is crucial for the development and maintenance of the website or application. While programming creates the foundation and functionality, content entry ensures that the website provides relevant and valuable information to users. Technical testing ensures that the product operates as expected and meets technical requirements.
It's crucial that digital products are always available, functional, and secure for users. Hosting provides the necessary resources and storage space for the website to be accessible online. Maintenance ensures the proper functioning of the product, and regular updates keep the website or application up-to-date with the latest features and security patches.
Launching the digital product marks the beginning of its life. It requires continuous work and upgrades—both in content and technical aspects. It's essential to continuously collect data and analyze user interactions to determine if the desired goals have been achieved.
User testing is important as it allows designers and developers to gather valuable feedback from actual users. This ensures that the final product is user-friendly and meets the needs of the target audience. It can also help identify usability issues in the early stages of development, potentially saving time and resources in the long run.
